What are the most important costs inherent in our business model?
Which key resources are most expensive?
Which key activities are most expensive?
Is your business more:
1. Cost driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
2. Value driven (focused on value creation, premium value proposition)
Sample characteristics: fixed costs (salaries, rents, utilities), variable costs, economies of scale, economies of scope