Through which channels do our customers want to be reached?
How are we reaching them now?
How are our channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
1.Awareness – How do we raise awareness about our company’s products and services?
2. Evaluation – How do we help customers evaluate our company’s value proposition?
3. Purchase – How do we allow customers to purchase specific products and services?
4. Delivery – How do we deliver a value proposition to our customers?
5. After sales – How do we provide post-purchase customer support?