Through which channels do our customers want to be reached?

How are we reaching them now?

How are our channels integrated?

Which ones work best?

Which ones are most cost-efficient?

How are we integrating them with customer routines?

Channel Phases:

1.Awareness – How do we raise awareness about our company’s products and services?

2. Evaluation – How do we help customers evaluate our company’s value proposition?

3. Purchase – How do we allow customers to purchase specific products and services?

4. Delivery – How do we deliver a value proposition to our customers?

5. After sales – How do we provide post-purchase customer support?