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Channels | Texas Flooring Distributors

Channels

Through which channels do our customers want to be reached?

How are we reaching them now?

How are our channels integrated?

Which ones work best?

Which ones are most cost-efficient?

How are we integrating them with customer routines?

Channel Phases:

1.Awareness – How do we raise awareness about our company’s products and services?

2. Evaluation – How do we help customers evaluate our company’s value proposition?

3. Purchase – How do we allow customers to purchase specific products and services?

4. Delivery – How do we deliver a value proposition to our customers?

5. After sales – How do we provide post-purchase customer support?

 

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